The Feeding 9 Billion (F9B) Challenge, developed by a partnership between University of Guelph, the J.W. McConnell Family Foundation, and the Pierre Elliott Trudeau Foundation, supports students pursuing research to improve sustainability in the food system, reducing food waste and fighting hunger. The United Nations estimates planet Earth will be home to 9 billion people by 2050, causing world leaders to grapple with how to feed everyone. The solution will involve figuring out how to better manage current food stores and how to grow more food without further damaging the environment. The F9B Challenge engages citizens to reduce food waste and addressing worldwide concerns for food security.