With a goal to help solve real-world problems while bridging the gap between classroom learning and the real-world needs of Durham’s local businesses, Trent University is equipping students with practical, hands-on experience through initiatives like the Trent Durham Business Intelligence Challenge (TDBIC). At this one-day pitch competition, students presented practical, low-cost data solutions tailored to the needs of resource-limited local businesses, helping level the playing field for small enterprises across the Durham Region.
Built on weeks of collaboration with local business leaders and support from Addison Marketing Solutions, the winning project, SIVIA – a proposed platform dubbed the “Costco of Market Intelligence” – aggregates consumer reviews and third-party data to give restaurants access to the insights they need to grow and compete.
Through this collaboration, students applied their skills in data analysis, strategic thinking, and communication to develop actionable solutions for business partners. As the program grows, it promises to deepen partnerships between Trent University and the region’s business community – fostering talent, innovation, and inclusive economic development across Durham.
For more information, visit Trent University.
